OwnerPoint

Powerful Data & Turnkey Marketing

Identify the right properties to target with your marketing efforts using OwnerPoint's interface. Pulling from public property records, this tool allows users to filter and target properties for campaigns via direct mail, email marketing, social media, and phone. This ensures your marketing strategies are directed towards the most promising leads, enhancing the efficiency and effectiveness of your efforts.

Generate Beautiful Rental Projections

Present projected revenue to homeowners in a compelling format with rich and clear graphics. These projections are based on property-specific factors and the homeowner's objectives, making them highly personalized and persuasive. By offering precise and attractive revenue forecasts, you can better capture the interest and trust of homeowners, setting your services apart from the competition.

Integrated ContactPoint CRM

Built specifically for property managers, the ContactPoint CRM helps attract and nurture prospective owners, converting them into your services. With marketing email, sales email, and landing page templates, along with multi-channel marketing solutions, this CRM supports a seamless and efficient owner acquisition process. Partnered with leading industry agencies to execute integrated campaigns, it ensures all your marketing efforts are cohesively directed towards growing your inventory.

Pros

OwnerPoint leverages powerful data and turnkey marketing strategies to help property management companies identify and target the right properties, addressing the core need to grow their inventory and, consequently, their business.
Its integrated ContactPoint CRM is tailored specifically for property managers, enhancing user experience by streamlining the acquisition process through comprehensive marketing and contact management.
The platform’s ability to generate attractive rental projections with rich, clear graphics helps property managers stand out, meeting the need for compelling presentations to homeowners.
Multi-channel marketing options including direct mail, email marketing, social media, and phone provide a holistic approach to outreach, enhancing the potential for successful acquisition campaigns.
The partnership with industry-leading agencies ensures that marketing campaigns are executed effectively, adding credibility and professional touch to user efforts.

Cons

Relying on county public property records, which are often not user-friendly, may introduce challenges in data accuracy and ease of navigation.
The platform's ultimate effectiveness might depend heavily on the quality and currency of the public records, which could vary by region.
Users accustomed to different CRMs or marketing tools may face a learning curve when adapting to OwnerPoint’s integrated system.
The cost associated with multi-channel marketing solutions and partnering with leading agencies might be prohibitive for smaller property management companies.

OwnerPoint boosts property acquisition by leveraging powerful data and turnkey marketing strategies, enabling property managers to identify and target promising leads through direct mail, email marketing, social media, and phone. It generates personalized, attractive rental projections to capture homeowner interest and integrates the ContactPoint CRM for seamless owner acquisition. The platform supports multi-channel marketing and collaborates with industry-leading agencies to ensure effective campaigns. However, challenges include reliance on potentially outdated public property records, the possible learning curve for new users, and cost constraints for smaller companies.